大学 管理心理学.doc

International College Hunan University of Technology IMPORTANT: YOUR ASSIGNMENT WILL NOT BE ACCEPTED FOR ASSESSMENT WITHOUT COVERING SHEETS! BTEC HND PROGRAMME: Accounting Unit No:44 Unit Title: Business Psychology Assignment No:1 Assignment Title: The application of management psychology in the enterprise culture * TO BE COMPLETED BY THE STUDENT: STUDENT NAME:_______ __ ISSUE DATE:____11-28__ _____ YEAR:__2014 SUBMISSION DATE AND TIME:__12-31____ * STUDENTS MUST SUBMIT HARD AND SOFT COPY OF EACH ASSIGNMENT * FOR ASSESOR USE ONLY: ACTUAL SUBMISSIONTIME AND DATE:__________________ SIGNED： Business Psychology FedEx is one of the worlds largest express transportation companies that can provide fast and reliable delivery service throughout the United States and in more than 220 countries. With the global aviation and land transport network, FedEx is able to deliver time-critical shipments within the possibly shortest time and ensure on-time delivery. In a survey made by “Fortune” magazine in March 2014, FedEx was selected as one of Worlds Most Admired Companies, ranked eighth, and ranked first in the transportation industry at the same time. So successful is the enterprise today, however, in the early seventies of last century, FedEx suffered a huge crisis due to poor management. Faced with the crisis, Chairman Fred Smith made every effort to develop the market for customers. More importantly, he took a series of measures to set up their own corporate culture to enhance their cohesion and sense of responsibility. Therefore, Chairman Fred Smith reversed the crisis situation ultimately, and led the company embarked on a path of rapid growth and expansion. Now, please answer the questions: What measures had FedEx taken in motivating staffs and enhancing their cohesion? What effects had these measures achieved? Answer: Occupation education psychology is an impor