微观经济学MIS_CH01.pptVIP

Management Information Systems Instructor: Bo Xu Classroom Location: H5108 Days Hours: Tuesday 8:55-11:35 A.M. Office: 716, Siyuan Building Office Phone: Office Hours: 1:30-3:30 P.M. Wednesday, 1:30-3:30 P.M. Thursday, or by appointment Email: bxu@ Textbook: Essentials of Business Information Systems (7th Edition) by Kenneth Laudon and Jane Laudon Course Objectives: An introductory course to information systems in business. The objectives is to make students understand the fundamentals of information systems, including the technological infrastructure of information systems, applications of information systems as problem-solving approach in business, building and management of information systems for business context. Course outline Business information systems in your career How businesses use information systems Achieving competitive advantage with information systems IT infrastructure: hardware and software Foundations of business intelligence: databases and information management Telecommunications, the Internet, and wireless technology Securing information systems Achieving operational excellence and customer intimacy E-commerce Improving decision making and managing knowledge Building information systems Ethical and social issues in information systems Grading policy Attendance 5% Assignments 15% Term Project 20% Final Exam 60% Problem: Declining revenue from traditional sales channels, declining customer base, increasing costs. Solutions: MLB Web sites and cell phone ticketing enable electronic ticketing and delivery of online information and games, which increase sales. SAS customer analysis software and Web site tracking tools help identify good sales prospects. Demonstrates IT’s role in reducing cost, opening new sales channels, and building community with customers. Illustrates the emerging digital firm landscape where businesses can use tools to analyze critical data. 美国职棒大联盟（Major League B