徐州工程学院国际市场营销(双语)样卷B.doc

徐州工程学院试卷 — 学年第 学期 课程名称 试卷类型 考试形式 考试时间 分钟 命 题 人 年 月 日 使用班级 教研室主任 年 月 日 教学院长 年 月 日 姓 名 班 级 学 号 题号 一 二 三 四 五 总分 总分 20 10 20 20 30 100 得分 一、 选择题（每空1分，共20分） 1. There are four events and trends that have affected and will continue to affect global business today. Which of the following would be classed as one of those four major trends? A) The trend toward acceptance of English as the global language B) The trend toward affluence in all nations C) The trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe D) The trend toward friendship in almost all sections of Africa E) All of the above are considered to be among the four major trends that are affecting global business today 2. Which of the following terms would most closely match with the following description the performance of business activities designed to plan, price, promote, and direct the flow of a companys goods and services to consumers or users in more than one nation for a profit? A) Global Strategy B) Marketing C) Marketing Concept D) Regional Marketing Concept E) Global Marketing 3. Which of the following would be considered to be an uncontrollable element in the foreign environment? A) channels of distribution B) research C) economic forces D) promotion E) product elements 4. Such elements as political and legal forces, economic climate, and competition are the three elements found in the ___________________ according to the international marketing task model found in the text. A) foreign environment (uncontrollable) B) foreign environment (controllable) C) domestic environment (uncontrollable) D) domestic environment (controllable) E) domestic environment (marketing mix variables) 5. In China, to enter into a proper contract, the Chinese c