文化与跨国管理.pptVIP

Questions Why did KFC become top 1 in fast-food industry in China? Answer Questions In Chinese market ，McDonald takes pricing strategies regularly, while KFC uses new product adoption strategies and maintains price level unchanged. Why? Questions How did KFC deal with the incident of “Su Dan Hong”？ Keyword： Questions How did KFC deal with the incident of “Su Dan Hong”？ KFC gains great achievements in China and become more and more popular. It leaves its competitor McDonald’s far behind and defeats many challengers. It has great relations with its successful cross-cultural marketing strategies：better understanding Chinese culture and exploring it on KFC’s MNEs management. Company Logo ——based on KFC’s cross-cultural marketing strategy The concept of culture economic condition political condition traditions, habits, religion art, and language attitudes, values, and beliefs Factors Artifacts Values Beliefs Culture consists of specific learned norms based on attitudes, values, and beliefs, all of which exist in every nation. Culture consists of all traditions, habits, religion, art, and language. Culture is an important factor in international business. It cannot easily be isolated from such factors as economic and political conditions. An international company must consider culture differences in order to predict and control its relationships and operations. Company should realize its accustomed way may not be the only or best way. Adjustments are necessary to operate efficiently in the foreign country. profit Employ, sell, buy Human wants and needs Human behavior Culture In very poor countries, most people may be satisfied simply with being given enough food and shelter. In rich countries, people pursue things far beyond those. Company needs different strategies in different culture. Physiology need Safety need Social need Ego-esteem Self-actualization The literature of Culture research Hofstede（1988）provided