苹果公司产品macbook电脑中英文广告策划书.doc

MacBook促销策划书 MacBook promotion planning books 一、市场调研 1市场营销环境 据中投顾问产业研究中心最新数据显示，笔记本电脑市场经过08年灾难性的第四季度后，2月份中国大陆的需求意外复苏。全球第二大笔记本电脑代工厂商——台湾的仁宝(Compal)上周预测，在中国大陆市场复苏的带领下，今年全球笔记本电脑市场将增长至多1%，此番预测令市场感到意外。arket research 1、Marketing environment According to the Investment Advisory Industry Research Center of the latest data show that the notebook market in 2008 after a disastrous fourth quarter, the February 2009 accident recovery in demand in China. The worlds second-largest notebook PC OEM manufacturers - Taiwans Compal Electronics (Compal) predicted last week, the market recovery in China under the leadership of the global notebook PC market this year will grow by up to 18% forecast surprised the market overwhelmed. 中投顾问数据分析显示，20年上半年中国PC市场出货量与去年同期相比增长19%，预计20年PC销售收入将5.3%。 Investment Advisor in the data analysis shows that the first half of 2011, Chinas PC market, with shipments up 19% compared to last year, PC sales in 2011 will rise by 25.3%. 2、企业：苹果电脑国际有限公司，或苹果电脑股份有限公司，简称苹果电脑，英文名Apple Computer, Inc.，总部位于美国加利福尼亚州的库比提诺，核心业务是电脑科技产品，目前全球电脑市场占有率为3.8%。苹果电脑的Apple II于1970年代助长了个人电脑革命，其后的Macintosh接力于1980年代持续发展。最知名的产品是其出品的Apple II、Macintosh电脑、iPod数码音乐播放器和iTunes音乐商店，它在高科技企业中以创新而闻名。 2, the enterprise：Apple Computer International Limited, or Apple Computer, Inc., referred to as Apple Computer, the English name of Apple Computer, Inc., Headquartered in Cupertino, California, USA, the core business is computer technology products, the global PC market share 3.8 percent. Apple Computers Apple II in the 1970s contributed to the personal computer revolution, then the Macintosh Relay sustainable development in the 1980s. Its most famous product is produced Apple II, Macintosh computers, iPod digital music player and iTunes music store, it is innovation in high-tech enterprise known. 3、产品：MAC(Macintosh,苹果电脑)区别于装配有微软Windows系统的电脑（PC）,需要说明的是这里的PC 并非是Personal Computer（个人计算机）的简称，而是来源于最初由IBM销售的PC-DOS系统（Windows的前身），后来所有装配Ｗindows系统的电脑被称为PC，而苹果电脑因装配自家的Mac OS系统，而称为MAC。Mac系统是苹果机专用系统，正常情况下在普通pc上无法安装的