可口可乐辽宁2014cocacola 2015 social communication strategy proposal - liaoning (压缩).pptx

可口可乐·辽宁2015 Social Communication Strategy ProposalPrepared by Catholic December 2014Part 1. 2015 Social Communication StrategyPart 2. 2015 Pre-Summer Sparking Campaign PlanPart 3. Execution PlanPart 4. Cases ShowPart 1. 2015 Social Communication StrategyPart 2. 2015 Pre-Summer Sparking Campaign PlanPart 3. Execution PlanPart 4. Cases Show日常任务花积分虚拟卡券攒积分每日签到、活动签到、好友邀请Our Strategy电话充值卡等娱乐互动线下体验券云数据平台Member Credit System有奖征集、投票，线下售卖联动渠道合作商家优惠券趣味游戏快乐红PA参与游戏专享红PA会员特权快乐红PA参与快乐红PA前期主题互动会员积分系统积累会员并培养会员习惯多渠道积攒积分，丰富多样可乐币兑换内容用可乐币调动会员参与积极性，增加黏性WeChatWeibo云数据平台Member Credit System会员积分系统基粉How does it work？优质