市场营销Quiz 5.docVIP

1. ? Which of the following best describes the concept of the family life cycle? A. the stages of maturation ? ? B. the stages through which families might pass as they mature over time ? ? C. the stages of procreation ? ? D. the stages of decline ? ? E. the stages through which families pass prior to divorce ? ? 2. ? The most accurate example of complex decision making is where: A. John shops for an electric shaver. ? ? B. Mike, a student with an interest in computers, shops for a new lap top computer. ? ? C. Sarah, a computer novice, shops for a new computer. ? ? D. Mary spends three hours agonizing over a gift for her partner. ? ? E. all of these ? ? ? 3. ? The first stage in the industrial buying process is: A. supplier search. ? ? B. information search. ? ? C. product specifications. ? ? D. general need description. ? ? E. problem recognition. ? ? 4. ? Blow dryers for hair were a huge success because they were perceived as a great improvement over the models that required users to sit under a dryer for at least thirty minutes before hair was dry. Hair blow dryers had a high level of ________ when compared to the older, slower models of hair dryers. A. divisibility ? ? B. communicability ? ? C. complexity ? ? D. relative advantage ? ? E. comparability ? ? 5. ? Six weeks ago, Keith and Paula paid $1,500 for a Select Comfort mattress for their bed. Last night a customer service representative of the manufacturer of the mattress called them to thank them for buying the mattress and to ask if they were happy with it. Why would a manufacturer bother with making such a call? A. to satisfy legal requirements ? ? B. to counter any negative publicity that Keith and Paula might someday hear about the mattress and its manufacturer ? ? C. to make sure it remained in Keith and Paulas consideration set ? ? D. to motivate Keith and Paula to buy another mattress ? ? E. to reduce any post purchase dissonance