2 berklee art of selling your music外语英文电子书.pdfVIP

FREE music lessons from Berklee College of Music Making Music Make Money Eric Beall Chapter 16 Songs for Sale: Understanding the Ancient Art of Song Plugging Press ESC to cancel sound. Check out B for more lessons just like this one. 143 16 Songs for Sale: Understanding the Ancient Art of Song Plugging It’s very easy for a Creative Director to be so caught up in getting the music right, he or she never quite gets around to the second phase of the job. You’re hanging out in the studio, checking out the new demos, putting together collaborations, listening to work tapes . . . it’s all very . . . well, creative. Who has time to be sending out CDs or cold-calling artist managers? That sort of thing just feels like . . . like being a . . . a salesman or something. The Facts of Life as a Creative Director • You will not be successful sitting around listening to your catalog. You’ll be successful by getting other people to sit around and listen to your catalog. • Those who send out the most songs win. • Every element in your day will conspire to prevent you from sending out songs. News flash: You are a salesman. Get used to it. If there is one frustration that most writers have with their Creative Directors, and quite frankly, that most companies have with their Creative Directors, it is that nobody seems to want to sell songs. Everyone likes to listen to music, sign new music, or critique music, but no one seems to want to be bothered with actually sending the stuff out. The truth is that selling songs is the only part of music publishing that actually generates income. The whole company is CHAPTER 16 144 reliant on someone going out and getting a song on a record, in a m