商务现场口译UnitBusinessAdvertisements.docVIP

商务现场口译Unit 6 Business Advertisements Unit 6 Business Advertisements I. You are going to hear a short passage about advertising. Listen to the passage carefully and note down what you hear. Pay attention to the structure of your notes. Then interpret your notes in the target language. Advertising Advertising reaches people through various forms of mass media. These media include newspapers, magazines, television, radio and posters and hoardings. Advertisers buy space in newspaper and magazines to publish their advertisements. They buy time on television and radio to broadcast their commercials. One of the many advantages of newspapers is that most adults read a daily newspaper, and many of them specifically check the advertisements for information about products, services, or special sales. Magazines are usually read in a leisurely manner and are often kept for weeks or months before being discarded. One of the main advantages of television to advertisers is that it brings sight, sound and action directly to consumers in their homes. An advantage of advertising on radio is that people can listen to programs while doing other things, like driving their cars or working at home. II. Phrase Interpreting A 1．斯沃奇 2．爱立信 3．飘柔 4．七喜 5．诺基亚 6．本田 7．飞利浦 8．奥林巴斯 9．万宝路 10．雷克萨斯 B． 1. consumer advertising 2. business advertising 3. local advertising 4. national advertising 5. global advertising 6. print advertising 7. electronic advertising 8. out-of-home advertising 9. commercial advertising 10. Internet advertising III. Sentence Interpreting A. 1．随着我国加入WTO以及对外经济交往迅速加深与扩大，英语广告已逐渐发展成为企业促进出口销售，开拓海外市场的一个主要手段。 2．广告可以利用有争议的政治话题、社会话题作由头宣传自己，也可以直截了当地推销自己的产品以抓住消费者的注意力，引导他们购买产品或服务。 3．这种牌子的吸尘器在国际市场上颇具竞争力，是同类产品中最畅销的。 4．我们生产的电脑具有品质好，体积小，节省能源的特点，而且易学好用。 5．随着世界经济的发展，报纸，杂志和电视台的大部分收入便取决于广告。 B． 1. If the advertisers simply translate the successful ads at home into English, it is quite likely that they will not succeed. 2. As one of the most important auto shows in China, China Auto 2006 will be held