韩国流行文化：沉浮十.docVIP

韩国流行文化：沉浮的十年 Jin-Young Kim and Jong Oh Lee Hankuk University of Foreign Studies, 107 Imun-ro, Dongdaemun-gu, 130-791, Seoul, Korea staci21@, santon@ Abstract Korean pop culture or hallyu (the Korean Wave) refers to the phenomenon of Korean entertainment and popular culture causing a great sensation in the world with pop music, TV dramas, and movies. Over the last decade, Korea emerged as a new center for the production of transnational pop culture. However, an anti-hallyu movement is often rising in some parts of the world. In this regard, this study suggests that we should look back on the decade by analyzing the backlashes and achievement of hallyu to develop concrete ideas on how to consistently develop it. In order to do so, it is essential for the government to contribute to the progress of cultural exchange with countries where Korean pop culture is making inroads. Keywords: Korean pop culture, the Korean wave, hallyu, anti-hallyu, entertainment business, K-pop, Korean drama 1. Introduction Numerous popular cultural contents have been introduced to international markets since ‘Winter Sonata’ which brought sensational popularity of Korean dramas in early 2000s. Having astronomical economic value, hallyu 2 or Korean pop culture has made the unprecedented diplomatic achievements in history and has lifted the national brand of Korea for the past decade. However, there are some problems behind the glory of hallyu or called the Korean wave. As seen in conflicts between JYJ and SM Entertainment, crooked profit-sharing structure between stars and entertainment companies and the issue of unequal contract so to speak slave contract often make legal disputes as more and more stars go overseas and the profit scale of related fields is growing enormously. Additionally, poor production environments in broadcasting and movie industry