Receiver Strategy 中山大学 商务沟通.pptVIP

Receiver Strategy strategy strategy Culture Culture Climate Climate Sender Receiver Purpose Time Channel Content Environment Onion Chart Who Are They? The first step in analyzing your receivers (audience ) is to decide who your audience is. Organizational messages have multiple audiences: Initial audience is the first audience to get your message. A gatekeeper has the power to stop your message instead of sending it on to other audiences. The gatekeeper controls whether your message even gets to the primary audience. 3. The primary audience will decide whether to accept your recommendations or