45. Pricing Decisions制定价格.docVIP

45. Pricing Decisions 制定价格 　　1 Words and Phrases单词和词组 　　formula公式，规则 a few basics sorted out解决一些基本问题 　　perceive认识，看待 a rule of thumb金科玉律 　　pre-sales售前 jack up抬高 　　comparison对比 a high leverage factor很冒险的因素 　　markup构成，组成 maximise profits把利润最大化 　　maximise使最大化 plenty of leeway很多余地 　　initial最初的 heat up激烈 　　reduction减少 at this point in time现在这会儿 　　tactic策略 the right option正确的选择 　　offload卸下，卸货 a dent in the boom line减少收益 　　2 Sentences重点句型 　　1. That is a high leverage factor. 这可是相当冒险啊。 　　2. I can’t really believe that’s the aim. 我不太相信真是这个目的。 　　3. I’m not at all convinced it’s the right option. 我不太相信这是正确的选择。 　　4. Maybe，that’s the strategy behind this exercise. 也许，这就是这么做背后的策略。 　　5. Do you think we should jack up the opening price?你认为我们该抬高初始价格吗? 　　6. First，I want to get a few basics sorted out with you. 首先，我想先和你弄清楚几个基本问题。 　　7. Our sales have been pretty steady over the last quarter. 我们上个季度的销售很稳定。 　　8. We need unlimited resources behind us to back up that policy. 我们身后需要无穷无尽的资源作后援 　　9. There again，we don’t have any competition in the field，as yet. 　　这还是因为在这个领域我们没有任何竞争。 　　10. A ood starting price gives us plenty of leeway to reduce it later. 　　开始定的价高能让我们后来有很大的降价余地。 　　11. The value of a new product is how it is perceived by the customers. 　　一个新产品的价值取决于顾客对它的看法。 　　12. A hih markup will allow us to maximise our profits in the initial stage. 　　如果以高的价格开始，起初阶段就能获得最大利润。 　　13. That’s a rule of thumb that doesn’t really apply to brand new products. 　　这是金科玉律，不过并不适用于全新的产品。 　　14. Once people see the value of the product it is sure to generate competition， 　　一旦人们看到产品的价值，肯定就会产生竞争了。 　　15. The company policy is aimed a maximising sales to increase our market share. 　　公司政策是通过最大程度提高销售量来增加市场份额。 　　3 Dialogue 1 　　Manager and the Accountant discuss pricing arrangements. 　　A: Shouldn’t we be talking to the Marketing Manager or, at least, including him in this discussion about pricing our new product? 　　B: We’ll bring him in later but, first, I wanted to get a few bas