比亚迪和比亚迪汽车的解密.pdfVIP

Betting on Chinese Electronic Cars? – Analysing BYD’s Innovation Capability 17th Gerpisa International Colloquium 2009 Sustainable development in the automobile industry: changing landscapes and actors Paris, France 17 - 19 June 2009 Hua WANG Euromed Management Ecole de Marseille BP 921 - 13288 Marseille Cedex 9 Tel.: + 33(0)491 827 302 Fax: + 33(0)491 827 804 E-mail: william-hua.wang@ Extended Abstract The development of the Chinese automobile industry is accompanied by increasing pollution and energy dependency on imported fuels (Wang 2008a). Therefore, both foreign and local automakers and suppliers are venturing into the of new energy cars in aims of taking bigger shares of worlds fastest-growing auto market – China. BYD Company, Ltd. is the local leader in the production of hybrid and electronic cars. In a turbulent year 2008, the company received investment valued at $230 million from American tycoon Warren Buffett. On December 15, 2008, the company launched the first plug-in hybrid vehicle (PHEV), one year ahead of GM and Toyota. The prototype of pure electric car E6 was exhibited at the Shanghai International Auto Show in April 2009, and is expected to be sold in Europe in two or three years. BYD has experienced three great leaps forward in less than fifteen years. Founded in 1995, the company quickly became the world second largest battery company in 2002, by producing 65% of the global nickel-cadmium batteries and 30% of the lithium-ion mobile phone batteries. After creating the affiliate BYD