小企业如何开拓国际市场毕业设计(论文).docVIP

山东科技大学泰山科技学院毕业设计（论文） PAGE PAGE 11 山东科技大学泰山科技学院毕业设计（论文） 摘 要 随着我国加入WTO和世界经济一体化趋势的加快，中小企业面临着国内外更加激烈的竞争。中小企业若要长久发展、拥有绝对竞争优势，有无核心竞争力以及核心竞争力的强弱成为了关键因素。?这篇论文以中小企业核心竞争力作为研究内容，在查阅大量文献的基础上，广泛地收集国内外培育中小企业核心竞争力方面的成功经验。在论文写作中，以核心竞争力理论为基础，结合我国中小企业核心竞争力的现状和培育核心竞争力中存在的主要问题，对我国中小企业的核心竞争力的培育进行了规划，以使中小企业具备适应激烈竞争的生存、发展能力。? 论文共分为五部分。论文首先阐述了中小企业的界定标准、核心竞争力的内涵及特征，培育核心竞争力的原则，为论文的研究打下了良好的理论基础。其次，对培育中小企业核心竞争力中存在的诸如缺乏战略规划、技术创新能力较差、品牌构建能力差等问题进行剖析，使得培育中小企业核心竞争力中重点应解决的问题凸显。再次，通过对前文所分析的问题提出改进方案，从而为培育中小企业核心竞争力提供了理论依据。最后进行总结。?关键词：中小企业；核心竞争力；策略? Abstract With Chinas accession to the WTO and the world economic integration trend up, and small and medium-sized enterprises are faced with more intense competition at home and abroad. Small and medium-sized enterprises to long-term development, if have absolute competitive advantage, and presence of core competitiveness and the strength of the core competitive ability become the key factors. This paper to small and medium-sized enterprise core competitive ability as the research content, in of documental materials, widely collects the domestic and foreign growth of smes core competence of success. In writing papers, based on the theory of the core competence, and combining with Chinas small and medium-sized enterprise core competitive situation and cultivate the core competitive ability are the main, to small and medium-sized enterprises in China to cultivation of the core competence of the planning, in order to make small and medium-sized enterprise have to adapt to the fierce competition in the survival and development of ability. Paper is divided into five parts. Firstly expounds the definition of small and medium-sized enterprise standard, the core competitiveness of the connotation and characteristics of cultivating core competition principle, to the research paper laid a good theoretical basis. Second, the small and medium enterprise core competitive ability to cultivate the existing in such as lack of strategic planning, the techni