移动互联网的核心国家-中国.pptVIP

The Mobile Centric Internet Country :China Project for COM546 By Simon Chen Agenda The Mobile Service Market in Mainland China The Diffusion Pattern of Mobile Service The Mobile Value-added Service (MVAS) Internet Industry Mobile industry The Mobile Service Market in Mainland China The Mobile Service Market in Mainland China Factors Driving the Growth of Mobile Phone Diffusion in Mainland China Global Economic Developments Before be admitted to WTO, China committed to permit foreign organizations to provide a wide range of telecommunication service through join-ventures. According the regulation of join venture in China, for most type of service, the foreign investors can hold up to 49% of co-ventured company (USTR, 2004). But more importantly for mobile handset diffusion, customs tariff for IT product were deduced to allow cheaper components to manufacture mobile with better price. Instead of been imported directly, the price of handset make in China will be cheaper for average Chinese consumers (Groombirdge, 2000). Cheap mobile phone produced by domestic manufacturers have increased the level of competition in mobile phone market, and the lower price handset encouraging end users to purchase mobile phone (Ramstad, 2003). Factors Driving the Growth of Mobile Phone Diffusion in Mainland China Domestic Market Regulation Until the mid 90s, The Chinese telecommunications industry was under the monopoly of the state and was managed by the former Ministry of Posts and Telecommunications (MPT). From 1995, reorganization introduced four new companies, each with a focused objective but still a diverse mix of fixed, transport and wireless or satellite networks : China Unicom, China Telecom, China Mobile, China Network Telecom (China Netcom), and China Satellite; and a proposed China Railway Telecom (China Railcom) in the near future Factors Driving the Growth of Mobile Phone Diffusion in Mainland China The Evolution of Market Structure: Factor