行业分析-marketresearch1.ppt

marketresearch Agenda Agenda First Steps First Steps Agenda Types of Research Methodology Types of Research Methodology-Quantitative vs. Qualitative Research (1 of 2) Types of Research Methodology-Quantitative vs. Qualitative Research (2 of 2) Agenda Telephone Surveys Telephone Surveys (Advantages and Disadvantages) Telephone Surveys (In-house vs. Out-of-house) Telephone Surveys (CATI Programming) Telephone Surveys (CATI Programming - Advantages and Disadvantages) Telephone Surveys (Pre-testing) Agenda Focus Groups Focus Groups (Overview) Focus Groups - Overview Focus Groups (Advantages and Disadvantages) Focus Groups (Process) Focus Groups (Process - Continued) Focus Groups (Screening Example) Electronic Focus Groups Electronic Focus Groups (Advantages and Disadvantages) Electronic Focus Group vs. Traditional Focus Group (1 of 2) Electronic Focus Group vs. Traditional Focus Group (2 of 2) Focus Groups (Average Cities ) Focus Groups (Workplan) Agenda Consumer Intercepts Consumer Intercepts (Advantages and Disadvantages) Consumer Intercepts (Where to Conduct) Agenda Mail Surveys Mail Surveys (Advantages and Disadvantages) Mail Surveys (Methods of Increasing Response Rates) (1 of 2) Mail Surveys (Methods of Increasing Response Rates) (2 of 2) Agenda Consumer Panels (1 of 2) Consumer Panels (2 of 2) Agenda Omnibus Studies Omnibus Studies (Advantages and Disadvantages) Agenda Types of Samples Types of Samples - Pros and Cons (1 of 2) Types of Samples - Pros and Cons (2 of 2) Agenda Choosing a Market Research Vendor Choosing a Market Research Vendor (Process) Choosing a Market Research Vendors (Steps) (1 of 2) Choosing a Market Research Vendors (Steps) (2 of 2) Market Research Vendor (Confidentiality Agreement) Agenda Temps as Phone Interviewers (How Many Needed) Temps as Phone Interviewers Temps as Phone Interviewers (Daily Preparation) Temps as Phone Interviewers (Training/Briefing) Temps as Phone Interviewers (Quality Control) Temps as Phone Interviewers (Quality Cont