牛津高中英语 M4U1 project.doc

M4U1 Project 导学案 Learning aims: To memorize the new words and phrases in the two articles. To have a better understanding of advertisement campaign. To know how to use the important expressions correctly. Learning procedure Step One：lead in Step Two: Skimming Read the text A quickly and find the best answer to each question. 1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What questions should we first consider? Read the text B carefully and choose the best answer to each question. 1. What’s the author’s attitude towards the anti-smoking ad campaign? A. Acceptable B. Worried C. Uninterested D. Supportive 2. It seems that young people hold the view that smoking _____ A. is cool and attractive B. can help them save much money C. has nothing to do with their future D. does no damage to their health Step Three: Language points 一．Phrases 弄清楚 让某人做某事 为了确定你的受众 提前做一点研究和分析 迎合，对……有吸引力 收集信息 对……关心（关注或感兴趣） 影响他们的生活 传达信息 组织一个广告宣传活动 取决于 花费国家大量的钱 对… 造成巨大损害 劝阻年轻人不要吸烟 对… 感兴趣 督促某人做某事 告诉学生吸烟的危害 过早死于与吸烟有关的疾病  二：words recommend vt 推荐，建议，介绍 recommend sb sth =recommend sth to sb 向某人推荐某物 recommend doing sth 建议做某事 recommend sb to do sth 建议某人做某事 recommend that sb should do sth 建议某人做某事 1.Teachers recommend parents________ _their children under 12 to ride bikes to school for safety. A. not allow B. do not allow C. mustn’t allow D. couldn’t allow 2.determine vt 确定；决定 determine (to do) sth 决定(做)某事（表动作） be determined to do sth决定做某事（表状态） determine that 决心 Ex. _____ never to come back before he could make a big fortune, Mike left home without saying a word. A. to be determined B. Determined C. Being determined D. to determine 3． appeal vi 有吸引力；呼吁 n有吸引力；呼吁 appealing adj 有吸引力的 appeal to sb to do sth 恳请/呼吁某人干某事 make an appeal for 恳求…… We made an appeal to the villagers for money to build the bridge. ---- How did you like his performance? ----- To be honest , his singing