学生阅读材料 Sneaky Ways Supermarkets Use to Make you Spend More.docx

Sneaky Ways Supermarkets Use to Make you Spend MoreDid you know when you go out shopping, its not you who is making all the decisions. Various strategies have been developed to influence your decisions. Ignorant as we are, we often fall for the sneaky ways supermarkets use to make us spend more...Ever been to the supermarket to buy a carton of milk, only to return with a handful of items that cost you over $50! Overspending at the supermarket is something many consumers fall prey to. There are just too many items out there beckoning us to buy them. Well, falling to such temptations may not be entirely our fault.?While most of us are under the assumption that we are in control of what we buy in a supermarket, little do we know what goes on behind the scenes. Shopping psychologists spend a lot of time developing strategies, to make us pick a particular product. Invisible tactics used by supermarkets influence our decision-making power. This in turn results in overspending, and our nice little fat wallets get skinnier by the time we walk out of there.?According to the Bureau of Labor Statistics Consumer Expenditure Survey, on an average, an American family shells out about $312 on groceries every month. If each family takes a closer look at their grocery shopping, it will not be surprising to see that many items were bought impulsively.?Supermarket visits are unavoidable, but this doesnt mean we let ourselves fall into the tempting traps set by shopping psychologists. Awareness plays a big role in overcoming temptation. If youre aware about the trap, you are less likely to fall into it.Least expensive item is out of reach...Commodities are strategically placed on the shelves, so that we find what the supermarket wants us to find.?? In fact, brands even pay supermarkets to stock their products on desired shelves.?? The most expensive items are kept within our reach.?? The cheaper local brands are placed on the top shelves, way beyond our reach.? Our eyes naturally fall