工业设计专业英语lesson3课后自由阅读翻译.docVIP

Asian Design Grows Up 亚洲设计的崛起 The magazine you hold in you hands the 13th year we’ve sponsored the Industrial Design Excellence Awards,presented by Industrial Designers Society of America.Although the society is American,the judges are international and the competition is about the best designed products in the world for business,industrial,consumer,medical,and scientific markets.Since 1996, the awards have expanded greatly. The 2003 competition drew entries from 15 countries. Asia’s designers were the big surprise this year, with seven awards-three gold, three sliver,and one bronze. 你手上拿的杂志报道了我们13年来我们赞助的优秀工业设计大奖，是由美国工业设计师协会提出的。尽管是在美国，这评判标准是国际化的，是全球商业、工业、消费、医疗和科学的市场从1996年起,颁奖典礼极大地扩张。2003年的比赛吸引了来自15个国家的。亚洲的设计者大惊喜,、三和一枚铜牌。’s the silver-winning paper shredder from Michael GravesAssociates and Memcorp in Hong Kong, combining pencil sharpener and trash can. 然后就是银牌获得者，迈克尔的碎纸机和了来自香港的削铅笔机和垃圾桶的结合器。 Business Week’s Bruce Nussbaum,who has produced all of our annual design award special reports, says over the past 20 years there’s been nothing less than a global design revolution. “First it was putting a pretty extrior on a product,then incorporating functionality and ease of use,”he notes.”Now we’re seeing designers creat an experience for the customer, rather than a mere product.That’s the leading edge of design in Europe, the U.S.,and Japan.”Korea has also long used design to move from manufacturer into a producer of well-known branded products. Now China is following. 商业周刊的布鲁斯?努斯鲍姆,在过去20年,是一个不折不扣的全球设计革命“首先是把一个漂亮的产品,然后功能和易用性,”他说。“现在我们看到设计师创造一个客户体验,而不是一个纯粹的产品。这是在欧洲、美国和日本。“韩国也一直设计知名品牌产品。现在中国是。Local and global companies. 以新兴工业设计工作走出中国主要公司,香港记者弗雷德里克·贝尔和北京分社社长德克斯特·罗伯茨。中国现在这样的国际公司通用汽车公司,LG电子,和伊莱克斯设计商店设立在上海和北京。”the hope was that American designers could come to emulate the great European and Japanese designs of ‘70s and ‘80s,” says Nussbaum. “It was difficult even to get companies to spend money on design. They’ve since become converts and made it a cen