外贸英语函电电子教案PPT课件..pptVIP

国际商务英语信函中Reference部分指的是该信的分类编号， 其主要作用是为了以后提及该信时便于认定或供索引用。例如，我方为购买某产品发出第一封信，发信人是采购部经理(Purehasing Department Manager)，该信是本月中第18封信，该信的Reference可以设计为PO 01—7—18。其中“P”代表Purchasing Department．“O”代表Order，“01”代表2001年”，“7代表“7月”，“18代表7月份第18封订货信。这样，当对方公司收到该信后回信时，在其回信中可以写上“Your ref．：PO 01—7—18，当我方读到该回信中的 Reference就知道是指哪一封信，有关什么事情。对方在回信中同时会把他们的Reference告诉我方以便我方回信时使用。Reference的设计也可以用写信人的姓名缩写，如John Smith写信，他的秘书Mary Raynor打信，可将Reference设计成“Our ref．：JS／MR，。根据 Reference的这种作用，目前Reference一般翻译成“引证号、“编号”、“文号”等，我们认为，将Reference翻译成“文档号”较好，因为Reference的主要作用是用来将信件分类、归档。 Introduction The following structure is recommended in writing such a letter: A positive opening — No matter whose responsibility it is, it is not advisable for the writer to reject the complaint or claim promptly. Instead, the writer should open the letter by referring to the complaint or claim, expressing apologies or assuring the reader of his immediate attention to the matter in discussion. Unit Eighteen Acceptance of a Claim(理赔) Introduction The following structure is recommended in writing such a letter: 2. Explanation for how to settle the matter in discussion — If the writer admits his company is in error and is willing to take responsibility, he should express his willingness directly and inform the reader how he is planning to settle the problem. In case the writer cannot accept the complaint or claim for some reason, he should provide detailed reasons for his doing so and propose other alternatives to settle the problem. Unit Eighteen Acceptance of a Claim(理赔) Introduction The following structure is recommended in writing such a letter: 3. A positive close — Usually, the writer chooses to end the letter by expressing his expectation for an early settlement of the complaint or claim or his willingness to cooperate. Unit Eighteen Acceptance of a Claim(理赔) Introduction Notice: All cl