新编大学英语 第五册u3.ppt

Unit Three Business strategies Business strategies: a long-term approach to implementing a firms business plans to achieve its business objectives. Strategy of an organization is the roadmap towards attainment of its long term goals and objectives. Organizational strategy consists of planning, organizing, execution, and control activities. Business level strategy is the firm specific strategy that facilitates in gaining competitive advantage in the market. Part One Preparation Step Two Continue your group work to discuss what makes these companies so successful. The following factors are for your reference: company image, efficient management, qualified staff, staff training, quality of products, after-sale service, sales promotion, advertising, marketing, financial resources What makes a company so successful? company image efficient management qualified staff staff training quality of products after-sale service sales promotion advertising, marketing, financial resources team spirit advanced technology Sample: When looking into the success of these companies, we found some common points: First, they pay special attention to the image of their companies. I remember Zhang Ruimin, CEO of the Haier Group once said, “Sell the brand before selling the products.” Successful companies always make great efforts to make their companies or brands famous. Their brands not only stand for certain products, but are associated with popularity, high quality, trust, sincerity and so on. Second, they put the needs of customers in the first place. For instance, Motorola keeps on tailoring the style and the function of its mobile phones to the special needs of users. Haier even invented washing machines to wash potatoes, in addition to washing machines for clothes. Furthermore, the size of their washing machines ranges from washing a pair of socks to ten kilos of clothes. After-sale service is of vital importance too, especially for those companies selling household appliances