毕博管理咨询工具Strategic Buisness Plan Template － Chinese.doc

企业战略计划模板 strategic business Plan template 目 录 TABLE OF CONTENTS 1.0 报告摘要 EXECUTIVE SUMMARY 3 2.0 介绍 INTRODUCTION 4 3.0 企业背景介绍 Company Background 5 4.0 行业分析 INDUSTRY ANALYSIS 7 5.0 产品与服务 PRODUCTS AND SERVICES 12 6.0 市场分析 MARKET ANALYSIS 15 7.0 市场营销战略 MARKETing STRATEGY 17 8.0 生产与运营计划（如果有） MANUFACTURING AND OPERATIONS PLAN (if applicable) 21 9.0 人力资源及结构 HUMAN RESOURCES AND STRUCTURE 22 10.0 财务计划 FINANCIAL PLAN 25 11.0 未来方面--前路 FUTURE DIRECTION – THE WAY AHEAD 28 12.0 附件 APPENDIX 1 32 报告摘要EXECUTIVE SUMMARY 完成一页纸的报告摘要，阐述企业战略所做的工作及建议One page summary overview of the report defining the work that was undertaken and the resulting recommended actions. 本部份应在本报告全部撰写完成之后才完成This section should be completed once the entire report has been finalised. 本部份应包括主要的行动及其结果，以及通过执行本计划后将达成的目标摘要This section should include Key Actions and an “Output Statement,” a summary of what will be achieved through the implementation of this plan. 介绍INTRODUCTION 明确企业战略计划的目的以及撰写该报告的原因是十分重要的。计划的目的可能包括以下方面：It is important to identify the purpose of the strategic business plan, why you are preparing this document. The purpose could include some of the following ideas: 制定企业的战略以提升企业利润To establish strategies to assist the business increase profitability; 确定在未来的12个月里，企业将如何运营Define how the business will move forward over the next 12 to 36 months; and 确定企业的市场战略定位，确定主要竞争优势战略与策略Identify the positioning of the business within the marketplace and develop key competitive strategies and tactics. 以下是一些范文，您可以在此基础上进行修改。Below is some suggested text that you can modify. 企业战略计划的制定旨在帮助企业确定其未来目标，以及达成目标的方式。它为企业指出了如何有效地实现其目标的路径。This strategic business plan has been developed to assist the organization to determine its future goals and the means by which it can achieve those goals. It is a map that can be used to see which path the business should follow to achieve its’ objectives in an efficient and effective manner. 企业战略计划详细说明了企业存在的原因、内外部生存环境、目前的位置、市场目标、实现目标时可能遇到的障碍、以及如何运用资源与策略来实现目标。重要的是，它还提供