蒙牛公司快速成长模式及其影响因素研究_扎根理论研究方法的运用_李志刚蒙牛公司快速成长模式及其影响因素研究_扎根理论研究方法的运用_李志刚.pdf

19 3 　　　 Vol. 19 No. 3 2 0 0 6 6 MANAGEMENT SCIENCES IN CH INA June, 2 0 0 6 ——— 1 2 李志刚 ,李兴旺 1 , 300071 2 , 010070 :挖掘企业成长的独特模式、识别影响企业成长的众多因素对于探讨中国企业成长 问 十分有益。 扎根理论研究方法是 一种科学有效的定性研究方法, 以蒙牛公司为例, 以扎 根理论为主导工具进行研究, 得出蒙牛公司厚积裂变、模仿超越型快速成长模式及其在模仿 追随和自我超越两 个不同发展阶段的成长影响因素, 对快速成长企业有启发意义。 :扎根理论;成长模式;影响因素;资料译码 :F270 :A :1672 - 0334(2006)03 - 0002 -06 Applying Grounded Theory in theM odels and Determ inants Study ofM engniu ′s FastGrowth 1 2 LI Zh-i gang, LI X ing-w ang 1 International Business Schoo,l Nan ai Un iversity, Tianjin 300071, China 2 Inne-rM ongolia College of Finance and Econom ics, Hohhot 010070, Ch ina Abstract:To find the special model of firm grow th, identify the determ inants, and establish the proper theory can con tribute much to the practice and guidance. Th is paper presen ts a review and a brief comm ent on firm grow th models and determ inants. A new research method nam ed G rounded Theory is in troduced, then a case is studied using the method. A t las,t the paper presents a tem porary conclusion abou t fast grow th firm in grow th model and determ inants field. The findings can be a useful com plem entarity to firm grow th theory. Keyw ords:grounded theory;grow th mode;l grow th determ inants;data coding 1　 , , , 。 , , 。