国际化语境下旅宣翻译文化特质的凸显策略研究_以西安市临潼区为例.pdfVIP

第 31卷 第 5期 技 术 与 创 新 管 理 V ol. 31 No5 2010年 9月 TECHNOLOGY AND INNOVAT ION MANAGEMENT Sept2010 * !!! 以西安市临潼区为例 姚克勤, 杜 安 ( , 71005 ) : 以西安市旅游宣传材料汉英翻译(旅宣翻译) 文化特质元素为切入点, 通过实地调研实例描述及比较分 析, 从多因素视角对目前旅宣翻译的现状和问题进行述评, 重点研究在国际化背景下如何在规范旅宣翻译的同时, 更好地凸显西安旅游资源特有的历史和文化特色, 进一步扩大西安旅游文化品牌的国际知名度和认可度, 间接产 生经济和社会效益 : 国际化; 旅宣翻译; 文化特质; 凸显策略 : G 125 : A : 1672- 7312( 2010) 05- 0635- 05 On the Strategies ofHighlighting the Cultural Characteristics in Translating Tourism PromotionalMaterials in the Context of Internationalization !!! A Case Study of L intong District ofX i∀an YAO Keqin, DU An ( Co lleg e of Fore ig n L ang uag es, X i∀an Un iversity of Sc ience Technology, X i∀an 71005 , Ch ina) A stract:Th is study deals m ainlyw ith the cu ltural characteristics in the Ch ineseEnglish translation of tourism prom otional m aterials through field research, case descrip tion and a com parative analysis. It first adopts am ultifactorial perspective in to the current realities and prob lem s in the translation of tourism promotionalm aterials, and then focuses on how to h igh light the un ique h istorical and cultural characteristics of the tourism resources in X i∀an wh ile comp lying w ith the international trends. H opefu lly th is w ill do a part to the popularity and recognition of the cu ltural attractions in X i∀an, andw ill also bring about econom ic and social benefits ind irectly. K eywords: internationalization; translation of tourism promotional m aterials; cultural characteristics; high ligh ting strate gies