Writing A Press Release写新闻稿.ppt

Writing A Press Release What is a Press Release? A press release is a short document that provides information about your organization’s events and activities to a newspaper, magazine, TV or radio station. The Elements of a Press Release Letterhead The Elements of a Press Release To: Rhea Porter, Asheville Citizen-Times From: Center for Participatory Change Contact: Craig White, 828-299-9437 Date: April 20, 2003 The Elements of a Press Release Headline (Title) “Total Health Fitness Grand Opening Celebration May 14” The Elements of a Press Release The body The first sentence is the ‘lead’ The second sentence gives a factual summary of the article. Writing the Press Release Provide a brief description of your organization Quotes from members, leaders, or other supporters Writing the Press Release Write like a reporter--just the facts. Who What When Where Why Writing the Press Release Use 3rd person -- she, they, the organization--not we, us, our organization. Keep it short: 400 words or less. Use short paragraphs of only one or two sentences. Writing the Press Release In the last paragraph, explain how people can contact you or get more information. Use more... to signify another page Use ### to signify end of press release * * FOR IMMEDIATE RELEASE (or date of release) Should be placed at the top of the news release The news agency may use the information in a story, they might contact you for an interview, or they may not use it at all. Sometimes, if the press release is well written, it might get printed with only minor changes. Build relationships with reporters and editors. You’re doing the news agency a service when you provide clear, organized information about community news. They do you an important service by helping you spread the word. Be sure to thank them every time you get good press. For “Immediate release” goes at the top of the page 1. Use this heading to show the document is a press release, not a letter or memo. You want to li