企业战略管理 测验题.doc

Test for Chapter 1-4 Name Class Score 1, Above-average returns are: a. higher profits than the firm earned last year. b. higher profits than the industry average over the last 10 years. c. profits in excess of what an investor expects to earn from a historical pattern of performance of the firm. d. profits in excess of what an investor expects to earn from other investments with a similar level of risk. 2, For decades General Motors was one of the most successful businesses in the United States and the world. One of the reasons that it has lost its ability to earn above-average returns is a. the emergency of hyper-competition. b. its loss of economies of scale. c. misguided downsizing of its traditionally huge advertising budget. d. government regulation. 3, The economic interdependence among countries as reflected in the free movement of goods, services, financial capital and knowledge across geographic borders is defined as a. Hyper-competition. b. boundaryless retailing. c. strategic intensity. d. globalization. 4, Considering both GDP and the number of potential consumers, what is the worlds largest single market? a. Europe b. The United States c. China d. Japan 5, The economic interdependence among countries as reflected in the free movement of goods, services, financial capital and knowledge across geographic borders is defined as a. Hyper-competition. b. boundaryless retailing. c. strategic intensity. d. globalization. 6, ____ is a capacity for a set of resources to perform a task or an activity in an integrative manner. a. A capability b. A core competence c. Sustainable competitive advantage d. Organizational intelligence 7, All of the following are resources of an organization EXCEPT a. an hourly production employee’s ability to catch subtle quality defects in products. b. oil drilling rights in a promising region. c. weak competitors in the industry. d. a charity’s