淘宝开店指南（珍藏版）.doc

淘宝开店指南（珍藏版） 第一章 网上开店的硬件准备和软件准备······································· 5 1、开店硬件准备······································································· 5 1.1电脑······································································ 5 1.2联系电话································································· 5 1.3数码相机································································· 5 1.4拍摄辅助器材····························································· 5 1.5扫描仪、传真机、复印件、打印机·········································· 5 2、软件准备·········································································· 6 2.1银行账号的开设····························································· 6 2.2开通支付宝流程····························································· 6 2.3沟通工具——阿里旺旺及E客服开通流程······································ 14 3、商城交易流程····································································· 21 4、淘宝商城规则···································································· 22 4.1积分介绍······························································· 22 4.2积分规则······························································· 22 4.3发票介绍······························································· 23 4.4七天无理由退换货规则··················································· 25 4.5物流要求······························································· 25 4.6帮助入口途径··························································· 25 第二章 店铺定位、配送方式选择··············································· 26 1、店铺定位的重要性····························································· 26 2、商品的定价··································································· 26 2.1定价目标······························································· 26 2.2商品定价策略··························································· 26 2.3常用到的定价技巧····················································