科尔尼咨询报告－Overview of Ebusiness Lessons.pptVIP

A.T. Kearney, a strategy consulting firm, joined together with NAHS’ international business program to help launch ATCO’s e-business Business strategy framework overview Before starting an e-business it is important to consider the needs of your customers, the competitive environment, and the capabilities of your organization Business Strategy Frame Work Creating the layout of an order form is a two step process Customer information collected by e-business First Name Last Name Billing address Credit card type, account number, and expiration date Information provided by e-business to customer Item number confirmation Item description confirmation Item cost confirmation Order confirmation number Expected delivery date A uses a 3 step ordering process When creating the layout for an online catalog it is important to consider the following factors Clarity of key information and messages Key messages should be simple and well positioned to ensure that shoppers read critical information Site should have just the right amount of information to not look cluttered or disorganized Provide enough information for customers to make a buying decision Key information such as price should be provided up front More detailed information should be made available for customers to review if they desire (i.e., shipping, item viewing options, detailed description, options if available, related products) Ease of use Organization of information should be logical Click-through required to get to additional information should be intuitive Pottery Barn simply displays information in their online catalog and has created a structure that is easy to navigate through Conducting a survey can help a company to better understand who they should target with their value proposition or if their value proposition should be refined Market Research Process When conducting market research it is important to brainstorm about which subjects and questions will provide the most insight into your potential cu