尼康数码相机市场营销策划。。.docVIP

电 子 产 品 市 场 营 销 艺术设计学院 10服装设计 张尚梅 100180245 尼康相机市场营销策划 目录 前言 一、尼康数码相机品牌市场的简介及现有市场竞争格局的分析 ··2 （一）尼康公司简介········································2 （二）各大主要品牌现有市场竞争格局分析····················2 二、数码相机市场营销面临的问题 ··························2 (一)价格混乱： ··········································2 (二)通路推力较弱：·······································2 （三）不合理促销引发价格下滑：·····························2 三、尼康在数码相机市场销售的目标细分与营销策略选择········3 （一）消费群体·········································