三只松鼠的情感营销策略研究.doc

无锡太湖学院 毕业设计（论文） 题目： 三只松鼠的情感营销策略研究 商 工商管理 学 号： 1352178 学生姓名： 殷 丹 张波 （职称： ） 二〇一七 年 五 月  无锡太湖学院本科毕业设计（论文） 诚 信 承 诺 书 本人郑重声明：所呈交的毕业设计（论文） 三只松鼠的情感营销策略研究 是本人在导师的指导下独立进行研究所取得的成果，其内容除了在毕业设计（论文）中特别加以标注引用、表示致谢的内容外，本毕业设计（论文）不包含任何其他个人、集体已发表或撰写的成果作品。 班 级： 工商135班 学 号： 1352178 作者姓名： 2017 年 月 日 摘 要 关键词：三只松鼠；情感营销；优势；劣势  Abstract With the advent of the Internet era, various industries have been no small impact, and the emergence of many new industries, which is the fastest growing is the electricity supplier, three squirrels as a leader in the business enterprise, founded in 2012, the use of Internet technology to enterprise products online sales, to create their own retail brand, three squirrels in the application of the Internet at the same time, will also be commodity marketing and emotional enterprise combination, formed a unique emotional marketing model, to create a good sales for the enterprise, but with the application of time, three squirrels emotional marketing will own the problems exposed, therefore Three squirrel as the research object, to study the three squirrels emotional marketing strategy, hope that the fundamental cause of professional research find emotional marketing strategy and existing problems, and find the corresponding solution, help three squirrels to solve a series of problems brought emotional marketing strategy and sales drop. Firstly, relevant theories and Research on objective research involved is expounded, and then research on the development status of the three squirrels emotional marketing strategy, and analysis the existing problems, thus further study and find the corresponding solutions of three squirrels emotional marketing strategy are improved, so as to promote the development of three s