关于LV(主)还有一些国际名牌的介绍.pptx

Business English Class 1 Li Xiaoxia 0124279;“Trianongrey”帆布箱;（女士）时装店，精品店;Louis Vuitton Malletier ― commonly referred to as Louis Vuitton ,or shortened to LV ― is a French fashion house founded in 1854. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. ;Louis Vuitton is one of the worlds leading international fashion houses. Louis Vuitton sells its products through small boutiques in high-end department stores, and through the e-commerce section of its website.;Since the 19th century, manufacture of Louis Vuitton goods have not changed: Luggage is still made by hand. Contemporary Fashion gives a preview of the creation of the LV trunks: the craftsmen line up the leather and canvas, tapping in the tiny nails one by one and securing the five-letter solid pick-proof brass locks with an individual handmade key, designed to allow the traveler to have only one key for all of his or her luggage. The woven frames of each trunk are made of 30-year-old poplar that has been allowed to dry for at least four years. Each trunk has a serial number and can take up to 60 hours to make, and a suitcase as many as 15 hours.;Many of the companys products utilize the signature brown Damier and Monogram Canvas materials, both of which were first used in the late 19th century. All of the companys products exhibit the eponymous LV initials.; The company markets its product through its own stores located throughout the world, which allows it to control product quality and pricing. It also allows LV to prevent counterfeit products entering its distribution channels. Louis Vuitton has no discount sales nor does it have any duty-free stores. In addition, the company distributes its products through LouisV.;The Louis Vuitton Brand and the famous LV monogram are among the worlds most valuable brands. According to a Millward Brown 2010 study,