企划书撰写要点（Planning Tips）.docVIP

企划书撰写要点（Planning Tips） Planning writing First, the basic elements of the planning book The types of planning books vary greatly in form and style due to different objects and content. However, the composition of any kind of project book must have 5W2H1E, a total of 8 basic elements: What (what) - purpose and content of the project. Who (who) - planning related personnel. Where (He Chu) - Planning and implementation. When (time) - Planning time. Why (why) - planning reasons, prospects. How (how) planning methods and operation implementation. How much (how much) - Planning budget. Effect (effect) - forecast project results and effectiveness Any real project must have these 8 basic elements. It is worth mentioning that attention should be paid to the importance of How, much and Effect to the whole project. If we ignore the cost input of projects and pay no attention to the prediction of the effect of planning books, then this kind of planning is not a successful project. Only 5W1Hs proposal can not be called a planning book, it can only be regarded as a plan. Two, the general format of the project book. The general format of the proposal is as follows: 1. project name The name of the proposal must be specific and clear. For example, the name of how to prevent theft planning is not complete and accurate. It should be amended as Beijing Chaoyang District June 1994 to December security plan.. 2. name of Planner The name, unit and position of the Planner shall be clearly stated. If it is a collective plan, the names, work units and functions of all relevant personnel should be written out. 3. planning completion time In accordance with the plan completion date just fill in. If the plan has been revised before the final decision, in addition to fill in one year, one month, one day to complete, but also with some year, one day, one day, the amendment finalized. 4. planning objectives Planning objectives should be specific and clear. For example, between June 1994 and Decembe