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CRM consulting Approach
Using Customer Centric Database
ab
October 2001
유성철
bunny@
eMarketing Practice
OpenTide Korea
NOTICE: Quoting OpenTide Information and Data
This material is proprietary to OpenTide. It contains trade secret and confidential information which is solely
the property of OpenTide. This material is for client’s internal use only. It shall not be used, reproduced,
copied, disclosed, transmitted, in whole or in part, without the express consent of OpenTide.
ⓒ2001 OpenTide All rights reserved
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목차
Ⅰ. 머리말
Ⅱ. CRM Consulting Framework
1. Strategy focused phases
Phase Ⅰ-1A : 환경분석 및 역량평가
Phase Ⅰ-1B : 현행 CRM 프로세스 및 시스템 분석
Phase Ⅰ-2 : CRM 비전 수립
Phase Ⅰ-3 : CRM 전략 수립
Phase Ⅰ-4 : 비즈니스 요구사항 분석
2. Technology focused phases
Phase Ⅰ-5 : To-Be CRM 모델 수립
Phase Ⅰ-6 : CRM Solution 분석
Phase Ⅰ-7 : 구현계획 수립
Ⅲ. Road Map for Making Customer Centric
Big Database
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