服饰股份有限公司区域经理手册.doc

前 言 -----“人生最大的乐趣在于实现自我，一个没有追求的人的一生是毫无意义的” 营销人，就是以业绩论英雄，有高额的激励薪金，风风火火地来与去的群体，被公认为是一个积极向上的角色。 我们自然不会忽视营销人中的重要群体——区域经理，在大江南北的区域市场，我们可以看见他们纵横驰骋的身影，他们和他们所率领的区域销售团队，在区域市场演绎着一场又一场永不落幕的商战，区域市场因为有了他们而更加精彩炫目。 对于区域市场的开发和经营，区域经理负有直接责任。他们肩负着开拓市场的重任，是企业与市场之间的桥梁。为了实现区域目标，他们需要开展大量的协调、沟通、指导、监督、扶持工作；同时，区域经理也是在销售一线冲锋陷阵的人，需要不断地开拓市场、拜访客户、搜集信息、组织促销或开展其他类型的营销活动。 ***赋予区域经理新的气息与感知；它会给你一片施展才华的舞台；它会让你感到生活的节律与冲动。能在这里工作的你无疑是幸运的，同样***能有你的加盟无疑也是幸运的。开始在这里实现你人生的最大的乐趣！ ***集团股份有限公司 ***集团股份有限公司 区域经理岗位职能手册 目 录 区域经理岗位职责························································································ 1、岗位职责说明书·························································································· 2、岗位职能明细······························································································ 区域经理角色的认识···················································································· 1、区域经理的角色·························································································· 2、区域经理与其他部门关系············································································ 区域经理应具备的能力················································································· 1、构成区域经理能力的因素············································································ 2、区域经理应具备的能力·············································································· 区域经理工作重点·························································································· 区域经理日常工作要点·················································································· 区域经理的时间管理······················································································ 区域经理的成长规划······················································································ 1、明确的职业目标规划······································································