基于新公共管理视角的口岸建设平衡计分卡战略-dpiproceedings.pdfVIP

2017 2nd International Conference on Humanities Science, Management and Education Technology (HSMET 2017) ISBN: 978-1-60595-494-3 A Study on the Balanced Scorecard Oriented Strategic Management of Ports Based on New Public Management: Illustrated by the Case of Yunnan Rong Jinghua1,a,*, Zhang Wei2,b,* and Chang Dong2,c 1Kunming University, Kunming, Yunnan, China 2Yunnan Academy of Scientific and Technical Information, Kunming, Yunnan, China a272797073@, , c365950907@ *Zhang Wei Keywords: The Balanced Scorecard, strategy, New Public Management, Ports Abstract. This paper analyzes the problems about the development of Yunnan ports, based on the perspective of new public management service. And then, it uses the Balanced Scorecard to analyze the development strategy of the Yunnan ports, from the four dimensions which includes the finance, the customer, the internal process, and learning growth. The paper also offers a Balanced Scorecard Strategic Map to illustrate the path and main tasks of the strategy implementation. 基于新公共管理视角的口岸建设平衡计分卡战略导向管理 研究:以云南为例 1, a,* 2,b 3,c 荣敬华 , 张维 , 常冬 1 昆明学院社会管理学院，昆明，云南，中国 2云南省科学技术情报研究院，昆明，云南，中国 3云南省科学技术情报研究院，昆明，云南，中国 A272797073@, , c365950907@ *+张维 关键词: 平衡计分卡；战略；新公共管理；口岸 中文摘要. 基于新公共管理服务视角，分析了云南口岸建设存在的问题，引入平衡计分卡工 具，从财务、社会公众、内部运营、学习与成长四个维度分析了云南口岸建设的战略发展框 架，通过绘制平衡计分卡战略地图给出战略实施的路径。 1．引言 口岸是国家对外贸易的门户，现代意义上的口岸不仅包括承载口岸管理、查验、运输经 营和服务的特殊监管区和物流节点区，还包括依托口岸发展起来的经济开发区、跨境经济合 作区和自由贸易区等，为特殊监管区经济活动主体提供维修、餐饮、住宿、金融、通信等产 品与服务的经营活动。目前云南省在考量口岸建设成效的时候，考核指标相对集中在基于财 务性质，没有考虑各地的差异性，考核体系不完善，与战略目标和长远规划结合不紧密；另