营销学-课程大纲-符国群.docxVIP

课程大纲营销学课程编号 授课对象：本科生学 分：3任课教师：符国群课程类型：必修开课学期：2015年秋先修课程： 授课地点：光华老楼102任课教师简历（500字左右）：湖南人，1983年湘潭大学数学系毕业。1997年获武汉大学经济学博士学位，1999年获英国Aston大学管理学博士学位。曾任教于武汉大学，担任武汉大学工商管理系主任，湖北省人大常委会委员。1995年——2010年任北京大学光华管理学院市场营销系主任。现为北京大学光华管理学院市场营销系教授、博士生导师；《营销科学学报》主编；中国高校市场学研究会会长。主要讲授市场营销学、品牌管理、消费者行为课程。著有《消费者行为学》、《商标资产研究》、《商标管理》等多部著作，在国内外学术刊物上发表论文六十余篇。主持国家社会科学基金、国家自然科学基金和国际合作研究项目10余项，企业委托项目多项。曾获武汉大学十大杰出青年、湖北省优秀教师、霍英东教育基金会优秀教师等称号，有多项学术成果获省部级奖励。任课教师联系方式：办公室：光华2号楼311办公室电话mail：fugq@gsm.pku.edu.cn助教姓名及联系方式：李杨电话mail：liyang616@pku.edu.cn辅导、答疑时间： 周二全天项目培养目标Learning Goal 1: Graduates will possess a solid understanding of business and management and will be able to translate this knowledge into practice.Objective 1 Our students will have a good command of fundamental theories and knowledge.Objective 2 Our students will have a good command of analytical methods and decision-making tools. Objective 3 Our students will be able to apply theories and methodologies in key business functions. Learning Goal 2: Our students will be able to think critically.Objective 1 Our students will be able to identify and summarize problemsObjective 2 Our students will be able to collect data and analyze problems in a critical manner Objective 3 Our students will be able to put forward effective solutions to business problems Learning Goal 3:Our students will have a sense of social responsibility.Objective 1 Our students will be aware of the importance of ethics.3.2 Objective 2 Our students will be able to provide solutions that take account of contrasting ethical standpoints. Learning Goal 4: Our students will be effective communicators.Objective 1 Our students will be proficient in oral and written communication.Objective 2 Our students will possess good interpersonal skills.Objective 3 Our students will be able to adapt to diverse learning environments.Learning Goal 5: Our students will have global pe