佳能数码相机中国区域市场营销战略.docVIP

1. Executive summary Canon’s history Canon Inc. (Canon or “the company”) is one of the leading suppliers of copying machines, printers, cameras, optical products and industrial equipment. The company also supplies laser beam printerson an original equipment manufacturing basis to Hewlett-Packard, which accounted for 20% of total revenues in 2009.The company primarily operates in Japan, the US, and Europe. Its head quartered in Tokyo, Japan and employs about 25,683 people. In 1997, the Canon (China) Co.LTD,was set up in Beijing, beginning to be responsible for the Canon of your investment in China and all other business. Goals and recommendations Canon (China) the most important job is to the construction of the Chinese market, namely adjustment in the Chinese market management structure and business structure, and gradually build a more efficient marketing system, to meet growing demand in the Chinese market. Canon has successful use of the worlds top of imaging techniques, for the Chinese market to provide the camera, photocopiers, printers, fax machines, scanner, projectors, and many other products, to begin the consumables, medical equipment field of positive development. It has always been a top priority of Canon to provide the highest quality and most advanced products and solutions, backed by the finest customer service. Continuing a long tradition of quality and performance, Canon cameras and lenses were highlighted by numerous outlets and publications This set is the fist of gold medal project Canon products Canon camera to expand Chinese market marketing strategy. Main objectives of marketing Let more consumers understand our Canon companys digital camera, and caused by visitors to the interest and increase their desire to buy. Open up new space, increasing sales channels, consumer groups greater access to receive more new customers, and expand market. Reduce cost ,save some unnecessary, waste of traditional sales model. Using e-commerce to improve produ