Titre de la conférence.ppt

Champlain Township - August 21,2006 Vankleek HillDowntown RevitalizationPat ParentEconomic Development Consultant613 527 2229 pat.parent@ontario.ca Downtown Revitalization Action planning to mobilize your community The Main Street Approach Physical improvements Restoration of historic fa?ades, streetscaping, etc. Economic development objectives Helping existing merchants target specific market segments or identifying possible new businesses Marketing and promotion Ensuring the identity and positive image of the community is communicated Organizational development activities Inclusion of all local organizations, celebration of volunteers Key Components Build community collaboration Market-driven business development Enhance the built natural environment Promote a more lively animated commercial area Principles A local incremental approach Working with all community stakeholders Heritage is a key asset A skilled, dedicated coordinator Statistical market analysis + perceptions “Success is an Inside Job” (Peter Kenyon). What Sparks Communities to Revitalize? Economic renewal Infrastructure renewal Quality of life Different communities = different reasons We do more downtown than just shop! But we do shop! And shop… And get services…. And eat… and drink... Who Benefits from Downtown Revitalization ? Local Government Increased property tax base Reduce costs of services Property Owners Increased or stable rents Increased occupancy rates Community Organizations Potential new members Residents Increased access to goods services more employment opportunities Why Vankleek Hill ? Advantages “Gingerbread” capital Strong marketing and promotion Many community activities Active volunteer base First Impressions Community Exchange Restoration projects McCuaig-Cheney Store Higginson Tower Economic Development ‘Component’ Market Analysis Tools The Resident Survey 2,000 copies were printed 1,600 copies were distributed by Canad