至尊英语阅读资料之汽车专题第237集.pdfVIP

Automotive articles 237 [5901]New Campaign for 2007 Jeep Patriot The 2007 Jeep Patriot has a new kind of campaign - and it sure is not going to use the usual blend of television, radio, and print campaigns. The new campaign is known to have a cutting edge appeal. And it is surely going to surprise most of us. See, the 2007 Jeep Patriot is going to be brought to the knowledge of the consumers through a whole new internet experience wherein consumers and visitors would be able to get to know the vehicle in its whole package. It can be remembered that last February the brand had sent out that campaign called “The Patriot Factor” which is quite unique. It is a combination of the Jeep brand and Marvel Comics characters. This has been made to be a comic book but can be read and accessed online. Readers would be shown the adventures that would follow a storyline depending on who is reading. It is part of the whole new scheme of marketing the Jeep Patriot and consumers are given that chance to have a “choose your own adventure” kind of game. The additional marketing strategy is now already launched and it is known as “The Way Beyond Trail”. This time around, it is an online film made to be interactive. If they choose to, consumers and visitors can be part of a whole adventure by joining the three other characters shown on the monitor. They would be driving a Jeep Patriot, going through different locations without much noise, thanks to Nissan mufflers, and then they would be on the hunt for buried treasure. Jay Kuhnie, the director of Jeep Communications, is proud of these strategies and he shares, “The Way Beyond Trail and The Patriot Factor combine the timeless magic of story-telling with the power and reach of the Internet. Both applications allow us to engage prospective customers of the Jeep Patriot in an environment that is interactive and entertaining, which resonates well with them.” To access these Jeep creations, you can visit starting Ma