至尊英语阅读资料之互联网专题第321集.pdfVIP

Internet articles 321 [8001]Search Engines And Home Business In the online home business environment knowing and understanding search engines is very important. Search engines can make or break a home business. A home business owner has to be current on the way that search engines work in order to stay on top of their home business and keep customers coming to their website. This is a very important aspect of a home business and one that can not be ignored. Search engines are the tools that get people to websites. Without search engines there would be no organization and no paths to anywhere. However, search engines have faced challenges and they have had to come up with ways to provide people with good information. This has led to some strictness from the search engines and rules that home business owners need to know. In the past search engines ranked websites through keyword use. Eventually website owners found ways to misuse that. People who would do searches were ending up with junk websites at the top of their search results and it was difficult to actually find anything useful. The search engines acted fast, though, and soon it become a combination of factors that the search engines now use to rank websites. Here are the three top things used by search engines to rank websites: Keywords: Keywords are still very important. Keywords are how searches are done and they have to be a part of the search engine rankings for organizational purposes. However, they are not given as much weight as they once were and only make up a small part of how a website is ranked. Content: Now the big factor in search engine ranking is content. Content works well as a factor for ranking websites because it is something that takes time to install onto a website. The criteria for content is that it must be useful, relevant and unique. People can not simply copy content from elsewhere around the web and assume that it will work. The search engines are pretty s