至尊英语阅读资料之互联网专题第236集.pdfVIP

Internet articles 236 [5876]Invaluable Benefits Of Hiring A Search Engine Optimization Firm Before going into what a Search Engine Optimization firm does, let us first define what search engine optimization or SEO is. In brick-and-mortar terms, SEO may be compared to placing an advertisement in a medium that caters largely to a particular market segment, e.g., medical journals, fashion magazines, adult cable channels, etc. so that there is a high probability that whatever products or services you offer is what that particular viewing, reading, or listening market segment needs. The agent for this type of advertising is the advertising or marketing firm which, when related to cyberspace is the Search Engine Optimization firm. SEO is the set of activities and strategies implemented (either by yourself or through a Search Engine Optimization firm) that influences a search engines spiderbot to give your website a high relevance rating which translates into a high ranking in the list of keyword responsive websites. Since it is a targeted approach, the success rate of an SEO strategy (measured in terms of average business per visitor) that a Search Engine Optimization firm implements should be higher than, say, online advertising (which may attract more visitors but will include a big share of just looking hits, thus resulting to a lower average business per visitor). This ultimately results to lower cost per sale since the resources required to service the visits (which will go down in terms of quantity but increase in terms of quality) goes down. What does a Search Engine Optimization firm do in order to achieve its objective of ethically optimizing your website? One Search Engine Optimization firm may apply a different set of SEO strategies viz. another SEO company, but they both focus on one aspect: the search engine keyword or keywords. Essentially, the keyword is the major rating criterion of a relevance rating; i.e., how often it appears in