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至尊英语阅读资料之互联网专题第458集
Internet articles 458
[11426]Why Stealing Meta Data From Another Site Is A Dumb Idea
In the search engine realm of things I meet a lot of pros. I also see a lot of their handiwork when
it pertains to web site optimization. But more and more I see a lot of really poorly written, (and
often times stolen) bits of web page material that makes absolutely no sense.
The common thing to do among web site professionals is to try to gouge the customer for as much
as they can. This includes trying to carry the project off without a hitch to show some bit of
competence. I find this done with a lot of web designers who have never been certified though an
SEO, (search engine optimization) program of any kind. These types will actually steal the meta
data off another web site and then jam it into your pages hoping that it will work. They change a
few of the keywords and pray to God that you wont catch them.
This is a really bad idea for several reasons.
There are specific categories that the search engines look for. For example, they do not look for
the word, retail but look for the word retailers and this is the case for at least 75 other main
categories. There are subcategories that are applied for each of these main categories too so it
can be a bit confusing. Slapping in any keyword that comes to mind for any of these categories is
what a lot of these web professionals do leaving you off the map.
The Poor Web Designers Defense
They will come out and tell you that keywords really do not matter. That is the first thing I hear
quite often. The second thing I hear is that Google really doesnt read meta data, (which is not
entirely accurate). Some search engines do not place importance on meta data and others do. But
that doesnt mean that you should by any means allow some arrogant knucklehead to jam in
unrelated keywords on a whim, (even if he is a nice guy or has a family).
The search engines really only make up for 10% of your overall traffic so why wou
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