至尊英语阅读资料之互联网专题第452集.pdfVIP

Internet articles 452 [11276]Why Custom Content is so Critical Why Custom Content Is So Critical Think of the alternatives to custom content: no content at all or content that has been taken from another site. If those two options seem unusable, youre getting a good idea of why custom content is so important. Looking at it another way: not having content is like designing a web site with the exact same layout as Amazon. This just isnt done—your site needs to be unique to be effective. The two keys to custom content are uniqueness and authority. An informed buyer is an active buyer. Dont make a web surfer go elsewhere to find information on products and services. Everything a customer needs to know should be found on your site: informative articles, glossary definitions, reviews of products, answers to Frequently Asked Questions, and more. When all of this content is in place, a site will rank more highly in search engines, so a potential customer will have a better chance to come to the site and start perusing the information. For more information visit: /?aid=847674 The idea is not just to sell specific products, but to sell the website itself, as well as sell the entire company. All of these things work in conjunction with each other. If people trust the information on the site, theyll be more willing to make a purchase. In addition, theres an element of gratitude for having direct questions answered. A site should never cover the bare minimum, but the gamut—every possible piece of information surrounding an industry, no matter how small. Along with custom content there should be content organization. Just plastering long paragraphs of text on the screen will exhaust a web surfer before he or she even starts reading. Content needs to be well organized with relevant links both within the article and on the sidebar leading to information that corresponds to the original article. Just as the content needs to be well informed and well written