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至尊英语阅读资料之汽车专题第42集
Automotive articles 42
[1026]Be Successful With Your Automotive Auto Body Franchise!
If you have chosen to begin your own automotive auto body franchise, you have made a great
choice! The market is definitely there since there were 220 million vehicles on U.S. roads in 2003,
a figure that had been growing steadily at approximately 5% per year. We can use this figure to
project that there will be more than 275 million vehicles on the road in 2008. More vehicles means
a larger market, and an increased number of minor accidents as streets and parking lots become
more crowded. Therefore there will be many more people coming to visit you at your new
automotive auto body franchise!
Know your stuff! This is the first thing you should do. You need to know about what you are trying
to sell. If you do not know about your services in detail why should I let you touch my car? It is
important you know as much as you can about the business you are promoting. If you know a lot
and can present that to your customers they will be more apt to give you business. It is also
important to know what you offer so that you can actually offer it to people that you meet
elsewhere. This will help promote your business.
You want to provide the best service possible to your clients with automotive auto body needs.
Needing a repair to car is stressful enough, dont add to their stress. Make your customers feel
valuable! Make sure you make the process simple and painless for them. Also, keep them
informed with the truth of their car repairs and the expense it will incur to them. Try to have their
car fixed and ready to go as soon as possible. It is hard to be without a car or to pay for a rental,
so the customer will really appreciate a very timely return of their car. Also, word of mouth will be a
big form of promotion for your automotive auto body franchise. Make sure the words are good.
People talk when things are good, but they talk a lot more when things are not in the
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