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至尊英语阅读资料之互联网专题第218集
Internet articles 218
[5426]Im Opportunities in China
It is easy to see why China can be a lucrative market for businesses, both big and small. With
Chinas burgeoning population of at least 1.33 billion people, theres not only room for everyone,
but theres also a big chance for an enterprise that captures a small portion of that pie to gain a
fortune.
You do not have to be locally based in China in order to sell to the Chinese. With Internet and
superior technology, buying and selling online are two activities that are literally at anyones
fingertips. In recent years, China not only opened its doors to foreign merchants but also allowed
its nationals, albeit reluctantly, to get on the information superhighway.
Because the internet has simplified international trading, e-commerce has blossomed.
In China, industry watchers are expecting an Internet boom to happen any time soon because of
the observation that more Chinese prefer to spend their free time surfing the Internet rather than
watching TV.
The China Internet Association said that there are 137 million netizens (net citizens) in China.
Out of that big number, they say that 2 out of 3 Chinese Internet surfers may be expected to
purchase something online. Thus, Internet businesses are looking at breaking into China for
greener pastures.
As with any regular business plan, if you want to start an e-business with the Chinese, you should
be able to study your market first. There are a few things that you or any electronic retailer may
find useful to know such as the following:
Online consumer make up. Based on statistics, Internet users in mainland China are most likely to
be:
* young people, or those under 40 years old;
* purchasing books, computer devices and accessories; and
* average or high income earners.
Online retailers problems. While selling to China online is easy, e-commerce still faces some
problems, such as:
Lack of secure and trusted payment systems
With credit card fraud
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