至尊英语阅读资料之互联网专题第285集.pdfVIP

Internet articles 285 [7101]Offline Advertising For Your Online Business - Cheap Strategies To Drive New Customers To Your Website Ill tell you a secret that you can use within ten minutes that could substantially benefit your business. And its strange because, unless you happen to live within ten minutes of me, theres no way you can compete with me or steal this almost zero cost, local traffic (and if you do live nearby, stay off my turf or Ill break your legs). You can however do exactly the same in your local area without fear of me coming round your place with hired goons and a baseball bat. Recently, Ive been getting my house renovated (if ever you wish to go grey with alarming speed, this is the way to do it). It means Ive had to go to a very popular hardware store near my house countless times. This hardware store gets tens of thousands of customers every week. Thats what I like to call offline traffic (theres loads of it about and pretty soon, youre going to learn how to harvest it). A while ago I noticed that this hardware store had an advertising podium on a very prolific spot near the tills. I had seen loads of people buzzing around it before, checking out the various advertisers displayed. It costs pound;20 to place an ad there for a whole week. Did I place an advert? Most certainly - but I put it with a very specific SPIN. You see, you have a lot of builders, plumbers, decorators (etc) visiting this store frequently. This is a group that is always looking for new business. A group that is not particularly tech-savvy. A group that are increasingly looking to set-up a web presence. In short, a group that would benefit greatly from my site design amp; promotion services. As you might imagine, I placed the ad for website design services targeted to this group. The response? Far more than my design team (currently one person) could handle. And a bunch of leads pestering me to let them know the minute I had availability to service their