中国奢侈品网购消费者偏好研究Chinese luxury online shopping consumer preference research.pdfVIP

指导小组成员名单 范秀成 教授 Miche¨e Quintano教授 2 万方数据 TABLE0FCONTENTS 摘要………………………………………………………………………………………5 ABSTRACT………………………………………………………………………………………………………．6 1．INTRODUCTION……………………………………………………………………………………………8 1．1 And Back伊oundSignificaIlcc……………………………………………………．8 1．2ResearchStatusBothDomesticAndAbmad…………………………………………………．9 2．LITERATUREREVIEW………………………………………………………………………………．．11 2．1Definition GoodsAndReIated ofLuxury Concept………………………………1l 2．J．J D咖豇胁玎∥妇z打)，gDD凼…………………………………………………．．11 2．，．2C协s移拿c谢胁”Q厂三lo：。f叼，………………………………………………………………………13 2．J．j d柳伽耙r括ffcs矽三娥∽，GDD豳……………………………………………14 2．2 2．2．，砌∞，洒矿三埘材砂CD邶甜唧肋拗^侧如即…………………………．16 2．2．2饥珊Q加∥三溉z口’，(10瑚姗妒f^渊胁矾加口………………………………．19 2．2．3三缎彬Co凇唧ff0玎一6，D觎缈∞拥船P……………………………21 2．2．4 CD珂s珊圯坩………………………………．23 c妇5拆c口fjD玎可劬加即P工搬叼7 2．25观印砂爿蒯D绷册d跏“cf靴矿∞砌绀P三搬唧膨戒吮……………．．26 2．3剐seofElec仃onicCommerce……………………………………………………………………．27 2．4Web-baSed 2．t，(胁砌e三娥“秒CrD凇枷垆f^肼胁J印删………………………………………30 2．Z2 I锄，胁P三lⅨz打)，(b，坫材叩f而玎加己劂……………………………………………………¨32 inChina…………………………………35 3．StudyDesi印ofOnlineLuxu吖Shopping 3．1Online inChina………………………………………………3S Luxu叮Shopping 3．J．J sklf埘Q“DD，三烈xz口)，鼬·聊加g加(油加口………………………………………………．35 3．J．扎z戊彬Bc伽mP彤e耽6s打酗加劭加乳……………………………．36 3．2 ofonline Preference…………………………………39 StudyDesign Luxu吖Consumer 3