Experience Dynamics公司.ppt

About Your Speaker Frank Spillers Masters Cognitive Science 10 years User Centered Design experience Founder, Experience Dynamics- leading Usability Design Research firm Agenda Is User Centered Design a buzzword, a technique, or a methodology? Why does UCD get so much attention? How has it changed how teams approach web application usability efforts? Is UCD right for you? 1. User Centered Design: Evolving from Dot-Com to Web 2.0 2. Why UCD? (Development, Business, Design benefits) 3. Development process: UCD vs. Agile vs. Waterfall 4. Case Studies: User Centered Design success stories 5. Is UCD right for you?: Planning a UCD process for your product 6. Q A in a UCD process Get to know the users Analyze user tasks and goals Establish usability requirements Prototype some design ideas Usability test the concepts Repeat as necessary Usability is not UCD Usability is a result, a goal, a field (UE, UX) UCD is a methodology Usability is an outcome of UCD practices International Standards Org ISO 9241-11 (1998) defines usability as an outcome “The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.” ISO 13407 (1999) defines HCD as an approach Human centred design processes for interactive systems “Human-centred design is an approach to interactive system development that focuses specifically on making systems usable. It is a multi-disciplinary activity…” “Is it possible to win with just usability?” Yes, I think so…but Enterprise level organizations need a framework to manage UCD and adhere to the practice of user involvement a la behavioral research… Otherwise techniques get shelved, filed away or move on (with bright stars). Approaches to Design Technology driven Component focus System driven (use cases) Product defect view of quality Focus on system robustness User Centered Design driven Solutions focus (real-world) Scenario dri