刘平-商概资料-Ch05.pptVIP

Chapter 5 Managing the Business Enterprise “Some men see things as they are and say why. I dream of things that never were and say why not.”  —John F. Kennedy Key Topics Setting goals and formulating strategies The management process Types of managers by level and area The basic management skills The development and importance of corporate culture Setting Goals Is the Starting Point of Effective Management Strategy: the broad set of action plans to achieve company goals Hierarchy of Strategy Strategy Formulation Step 1: Goal-setting The purposes Step 1: Goal-setting (cont’d) The purpos