制播分离机制下对于娱乐节目的影响研究Study on the influence for entertainment Zhibofenli mechanism.pdfVIP

制播分离机制下对于娱乐节目的影响研究 摘 要 “制播分离”是近些年中国电视业较为关注的话题之一，同时作为“舶来品” 的它也不断成为电视业内人士争相讨论的议题。制播分离的出现引发了电视业的 一次变革，其作为一种全新的运行模式正稳步的推进着电视业向前发展的步伐。 同时，制播分离制作为一种新的机制必然会给旧机制的传统局势带来影响；而新 机制的引入必然会带来电视节目的竞争和由此引发的经济利益的追逐。 娱乐节目作为电视节目重要的组成部分，近些年来受到越来越多的关注。 其以自身特有的娱乐功能赢得了观众的喜爱和支持，正是看到了娱乐节目抢占高 收视的这一优势，各卫视竞相将“娱乐至上”做为节目获取观众眼球的理念。随 着电视节目需求量的增大，制播分离制的出现无疑为节目的资源提供了更为广阔 的市场，而节目制作机构的出现在丰富了节目内容和形式的基础上又在某种程度 上促进了节目间的竞争。面对当今娱乐节目铺天盖地的形势，提高节目质量才是 娱乐节目应对优胜劣汰生存的硬道理。而如何做到收视与经济效益的双丰收便成 为了电视人亟待思考的问题。 关键词：制播分离 娱乐节目 生存策略 发展趋势 Make and broadcast separate under the mechanism for amusement program of influence research Abstract “Make and broadcast separate”are a nearer year China television industry compare is concern of one of the topic, in the meantime Beforeign goods of it also continuously become a television industry insider to vie with each other in discussion of subject.The emergence which make and broadcast separate caused a change of television industry, 万方数据 it conduct and actions a kind of all new circulate mode positive steady of push forward television industry forward development of step.Make and broadcast separate creation in the meantime for a kind of new of the mechanism be inevitable would to old mechanism of tradition the situation bring influence;But new the mechanism lead to go into inevitable will bring television program of competition with cause from here of economy pursue of benefits. The amusement program is a constitute of television program importance part, the nearer in the last years be subjected to more and more of concern.It won audience by the oneself special amusement function of fancy and support, is exact